What is Menu Engineering?

June 19, 2009


Engineering is not a term used frequently in the context of the food industry.  Simply put “engineering” is about appling technical, scentific or mathmatical knowledge to get a desired outcome.

Menu Engineering is about taking a more structured approach to building and monitoring a menu.

There are two key measures required for Menu Engineering: the Contribution and Popularity of each Menu Item.

Contribution is the amount of money we make from a Menu Item.  Assuming we have costed recipes, Contribution is calculated by subtracting the recipe cost from the sale price.

Populatrity is the number of a Menu Item sold in a given period as compared to other Menu Items.  The sales numbers can be based on actual results from a point of sale  system, or estimated/forecast sales.

Menu Items can be classified into the following groups using Contribution and Popularity:

  • Stars – High Contribution & High Popularity
  • Plough Horse – Low Contribution & High Popularity
  • Puzzles – High Contribution & Low Popularity
  • Dogs – Low Contribution & Low Popularity

These classifications provide a structured approach to plan, monitor & review menus.

4 Responses to “What is Menu Engineering?”

  1. Hi. I like the way you write. Will you post some more articles?

  2. your explantion was good but if you can submet the sheet of menu eng excle sheeet so many thanks ,


  3. pawan Says:

    Hi !! Is dere any other site where I can read sme more interesting articles abt menu engineering.

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